
Selling in the US Without a US Entity: How European Brands Are Doing It Today
The assumption that entering the US market requires establishing an American legal entity stops many European brands before they start. That assumption

The assumption that entering the US market requires establishing an American legal entity stops many European brands before they start. That assumption

The European Union is a unified customs territory covering 27 countries and generating over €275 billion per year in cross-border e-commerce sales.
You won a customer abroad. They added the product to their cart, selected their size, confirmed their address. Then they reached the

The global cross-border e-commerce market reached US$ 785 billion in 2023 and is projected to surpass US$ 1.9 trillion by 2030, growing

In 2024, the apparel and accessories segment held 35.6% of global cross-border ecommerce market share. Electronics came in second at roughly 20%.

Mastering Cross-Border E-commerce Logistics: A 2025 Guide The promise of global ecommerce is massive — but so is the complexity behind every