Brazil is no longer a promising market, it is one of the most active digital economies in the world. According to ABComm, the Brazilian Association of E-Commerce, the sector generated more than 200 billion reais in 2025, with growth above 10%, and the projection for 2026 exceeds 258 billion reais, with an average ticket of 564.96 reais and two million new online buyers entering the market.
For global brands, the message is clear. Brazil is the largest e-commerce market in Latin America, and the events held in São Paulo have become the strategic entry point for anyone looking to understand the region, negotiate with local partners and plan cross-border expansion into or from Brazil. In other words, if you want to operate in LATAM at scale, the Brazilian event calendar is where the decisions happen.
This guide maps the top e-commerce events in Brazil in 2026, explains what each one delivers and highlights why the Fórum E-Commerce Brasil, held between July 28 and 30, is the single most important stop of the year.
Why e-commerce events in Brazil matter for global brands
Brazil concentrates most of the demand and infrastructure of Latin American e-commerce. As a result, its major events attract not only Brazilian retailers, but also global marketplaces, payment providers, logistics operators and technology vendors that see the country as a gateway to the region.
The scale of the Brazilian digital market
The country combines a large consumer base, high mobile penetration and a mature payment infrastructure. In fact, nearly eight in ten transactions happen on smartphones, and Pix, the instant payment system launched by the Central Bank, has become one of the most widely adopted digital payment methods in the world. Furthermore, the upcoming launch of Drex, the digital real, promises to reshape financial flows across the region.
For international brands, this environment creates two opportunities. First, direct expansion into Brazil through cross-border sales. Second, using Brazil as a hub to reach neighboring markets like Argentina, Chile, Colombia and Peru. In both cases, the local event calendar becomes the fastest way to identify partners and validate go-to-market decisions.
Events as a strategic filter
Choosing a logistics operator, a payment gateway or a checkout platform in a foreign market is one of the riskiest calls a global brand can make. That is why B2B decisions in the Brazilian ecosystem still rely heavily on in-person conversations. Events compress months of vendor screening into a few days of side-by-side comparison, live demos and technical dialogue.
The 2026 Brazilian e-commerce event calendar
The Brazilian calendar is dense, with major events happening from January through December. To help international teams plan travel and priorities, we grouped the most relevant ones by season.
First half of 2026
The year started with VTEX Day, held on April 16 and 17 at São Paulo Expo. Considered one of the largest digital commerce events in Latin America, the 2026 edition welcomed more than 25 thousand visitors, around 8 thousand unique brands from 25 countries and over 350 speakers, with topics ranging from artificial intelligence and retail media to omnichannel strategy and international expansion.
Also in the first half, Gramado Summit took place from May 6 to 8 at Serra Park, in the southern city of Gramado. The 2026 edition brought together 21 thousand participants, 300 speakers and 500 exhibitors, with a strong focus on innovation, startups and entrepreneurship.
Second half of 2026
The second semester intensifies. The Fórum E-Commerce Brasil, which runs from July 28 to 30 at Distrito Anhembi in São Paulo, is the main gathering of the sector. Additionally, the calendar includes the Digitalks Expo, one of the most traditional digital marketing forums in the country, and the D2C Summit, scheduled for September 30 and October 1 at Distrito Anhembi, focused on direct-to-consumer brands.
Furthermore, E-Commerce Brasil organizes specialized summits throughout the year. Some highlights include the ECBR Summit Logística on September 15 and the ECBR Summit Pagamentos on October 20. As a result, international teams can build a focused agenda around specific themes like logistics, payments or platforms.
Fórum E-Commerce Brasil, the flagship event of Latin American e-commerce
Among all events on the calendar, the Fórum E-Commerce Brasil stands out. Founded in 2010, the Fórum is one of the main infrastructures for the development of digital commerce in Brazil, bringing together leaders, companies and decision makers in an environment that combines content, business generation and strategic dialogue.
What to expect from the 2026 edition
The 17th edition of the Fórum takes place from July 28 to 30, 2026, at Distrito Anhembi in São Paulo, celebrating 31 years of e-commerce in Brazil. The agenda prioritizes topics such as agentic commerce, sustainable profitability in marketplaces, PUDO shipping evolution, industry entering the D2C model and international expansion of Brazilian brands.
Moreover, the 2026 edition introduces the new Plenária Pulsar, a 700-seat stage dedicated to emerging themes like creator economy, live commerce, artificial intelligence, automation, industry digitalization, longevity economy and internationalization. In practice, this is where global brands can catch early signals about the next wave of consumer behavior in LATAM.
Who attends and why it matters
The audience is what makes the Fórum uniquely valuable. In 2025, the event registered 42,523 visits, with the presence of 15,901 companies and 12,705 executives in leadership positions, along with 334 exhibitors and 37 simultaneous content stages, generating more than 1.3 million connections between sponsors and buyers. In other words, everyone in the Brazilian e-commerce ecosystem who signs contracts and approves budgets is in the same building for three days.
Where to find logistics solutions at Brazilian events
Logistics has become the operational backbone of e-commerce, and Brazilian events reflect that shift. What used to be a niche category for carriers and fulfillment providers is now central to the main stages, with sessions on last mile, returns, cross-border and fulfillment technology.
Specialized logistics fairs
Beyond the Fórum E-Commerce Brasil, which dedicates a significant portion of its business floor to logistics solutions, the Brazilian calendar includes specific supply chain events. Intermodal South America, traditionally held in São Paulo, gathers carriers, freight forwarders and logistics technology providers. Similarly, the ECBR Summit Logística focuses exclusively on e-commerce logistics, with panels on last mile delivery, fulfillment, cross-border and returns management.
What global brands should look for
When visiting a Brazilian logistics fair as a global brand, three questions matter most. First, how to guarantee predictable delivery times across a country the size of Brazil. Second, how to structure cross-border operations that comply with local tax regulations. Third, how to integrate multiple carriers without adding operational complexity. Companies that arrive prepared with these questions turn a visit into a real decision.
Payment providers at Brazilian retail conferences
Payments remain one of the most debated topics at Brazilian e-commerce events. The consolidation of Pix, the launch of Pix Parcelado and the anticipation around Drex have made the country a global reference in payment innovation, and this shows up in every major agenda.
The payments ecosystem at each event
At Fórum E-Commerce Brasil 2026, sponsors like Cielo, Adyen, Ebanx and Appmax will be present with booths and dedicated programming. Each brings a different thesis, ranging from AI-powered anti-fraud to global payment orchestration and cross-border collections. For global brands entering Brazil, this is the ideal setting to review their payment stack and validate local alternatives.
Additionally, the ECBR Summit Pagamentos, scheduled for October 20, offers a more technical space with deep discussions on chargeback, authorization, split payments and global infrastructure. As a result, finance and e-commerce leaders can benchmark providers side by side.
How Brazilian e-commerce events help brands find strategic partners
For any brand entering Brazil or LATAM, choosing the right partners defines the trajectory of the operation. A wrong logistics choice can create months of delays and reputation damage. Similarly, a poor checkout partner can silently kill conversion. That is why events have become such a critical filter.
What changes during an event
Decisions accelerate for three reasons. First, direct comparison, since dozens of solutions are on display side by side. Second, real-time validation through live demonstrations and technical conversations. Third, clear opportunity cost, because everyone present is a decision maker with limited time.
Furthermore, many vendors offer exclusive conditions for deals closed during the event, which shortens the sales cycle and removes bureaucratic friction. In practice, a decision that could take three months in a normal buying cycle can be resolved in three days.
How to prepare
To extract real value from a Brazilian event, global brands should arrive with a clear list of objectives. This includes mapping priority booths, scheduling meetings in advance and defining decision criteria before the visit. Otherwise, the risk is leaving the event with many contacts and no decisions made.
Why global brands should attend Brazilian e-commerce events
International brands sometimes question the ROI of attending events in a foreign market. That said, three dimensions consistently justify the investment for anyone with LATAM ambitions.
Qualified networking
Presence at Brazilian events opens doors that remote outreach cannot. Local executives value in-person conversations, and the trust built during a three-day event translates into faster responses, better commercial terms and priority treatment during operational crises. In other words, networking at Brazilian events is a form of operational insurance.
Lead generation and business opportunities
For B2B companies serving the sector, events are among the most productive lead sources. A well-structured booth generates dozens of qualified conversations per day, and the natural filter of a segmented event increases the conversion rate into real opportunities. Consequently, event-driven sales still deliver some of the highest ROI in the LATAM B2B playbook.
Trend intelligence
Finally, events accelerate the learning curve. In just a few days, teams can absorb what is changing across platforms, payments, logistics, marketing and regulation. Topics like agentic commerce, generative AI in customer service and cross-border compliance move so quickly that direct contact with local executors is often the only way to calibrate decisions.
How ShipSmart supports e-commerce and international operations
ShipSmart is an international logistics platform that simplifies exports and imports for brands operating in and out of Latin America. In addition, ShipSmart acts as an operational partner for brands that need to scale cross-border with predictable cost, delivery time and customer experience.
In practice, the platform delivers real-time international shipping and duty calculation, multi-carrier management with FedEx, UPS, DHL and other global partners, integrations with marketplaces and e-commerces like Shopify, VTEX, WooCommerce and Bling, automatic generation of export documentation and fulfillment in Miami for brands operating into the United States.
Brands like Farm Rio, Larroudé and Martins Fontes already use ShipSmart to operate across multiple countries from a single infrastructure. Farm Rio centralizes all Latin American sales into one e-commerce with country-level adaptations. Larroudé runs its operation from Brazil to the United States. Martins Fontes lists more than 2,000 titles on Amazon.com. As a result, instead of contracting five separate vendors that do not talk to each other, these brands operate with ShipSmart as an extended team, with governance of exceptions, clear SLAs and end-to-end visibility.
Meet ShipSmart at Fórum E-Commerce Brasil 2026
The Fórum E-Commerce Brasil 2026 is the main gathering of the sector in Latin America, and ShipSmart will be present throughout all three days of the event, from July 28 to 30, at booth N23, at Distrito Anhembi in São Paulo. During the event, specialized consultants will be available to discuss cross-border operations, expansion into the United States, fulfillment in Miami, automated tax calculation, platform integrations and real cases from Latin American brands that are now selling globally.
Whether you are exploring the feasibility of your brand in Brazil, planning a LATAM entry from another region or reviewing an existing operation, booth O23 is the right place to walk out of the event with a clear next step. Bring your questions about cost, timing and regulatory complexity, and let us have a real conversation.
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